Grade 8 CTE Idaho Standards

Self-Evaluation (Who am I?)

Identify Personality (What makes me unique?)

Take a personality inventory.

Document a reflection of the results.

Identify Interests (What do I enjoy doing?)

Use multiple methods to identify personal interests.

Document a reflection of the results.

Identify Values (What really matters to me?)

Summarize personal importance of family and other relationships as they relate to school/work.

Assess desired lifestyle and associated cost.

Relate the importance of health and wellness to school/work.

Document a reflection of the results.

Identify Skills (What am I good at?)

*Critical Thinking and Problem-Solving

Recognize and analyze a problem.

Identify and evaluate potential solutions and resources.

Use sound reasoning to choose a solution.

Implement the solution and evaluate the outcome.

Document a reflection about your use of the problem-solving process.

*Work Ethic

Define work ethic and explain its importance in the workplace.

Define and explain the importance of diligence, dependability, responsibility, and accountability in the workplace.

Demonstrate diligence.

Demonstrate dependability.

Demonstrate responsibility.

Demonstrate accountability.

Document a reflection about personal work ethic after demonstrating diligence, dependability, responsibility, and accountability.

*Information Security

Evaluate presence on social media.

Evaluate risk associated with presence on social media.

Follow classroom/workplace protocols to maintain the security of information, computers, networks, and facilities.

Demonstrate basic internet and email safety.

Document a reflection about personal presence on social media, associated risks, and changes needed for personal safety.

Career Exploration (What’s out there for me?)

Apply Self-Evaluation to the World of Work (Where do I fit in the world of work?)

Express the purpose and value of work.

Summarize how one researches and chooses a career interest.

Use results of self-evaluation to identify related career clusters and occupations.

Explore multiple career clusters and occupations of interest (e.g. work site visits, speakers, case studies, shadowing, or community service).

Choose a cluster or occupation. Research the education or training required, including program of study, labor market information, and wage compared to Idaho’s living wage.

Make Responsible Choices (How do my choices influence my future?)

Describe how personal, career, and educational choices impact major life decisions.

Describe how your personal choices will affect workplace, school, and community.

Discuss the need for continuous career planning.

Future Planning (How do I get there?)

*Efficiency and Productivity (How do I turn an interest in to a plan?)

Having identified a career interest and program of study, research institutions offering the program according to personal preferences.

Research helpful high school courses and experiences.

Utilize a goal setting process to develop short-term and long-term personal, education, and career goals.

Manage time and resources and track progress throughout the term.

Understand High School Offerings (What can I do in high school to reach my goals?)

Explore available CTE programs.

Research the local CTSO options and benefits for participation therein.

Examine the benefits of participating in school and community activities.

Examine academic and other high school pathways.

Create and Idaho Student Learning Plan (How do I move forward?)

Develop or update the Idaho Student Learning Plan (Four-Year Plan) aligned with personal, educational, and career goals.

Apply Idaho Student Learning Plan to selection of high school courses and pathways.

14.1.1 Explain the nature and scope of financing a marketing campaign.

7.1.7 Assess inventory control methods in order to minimize costs and meet customer demand.

3.1.4 Give examples of how unethical behavior leads to governmental regulations.

2.1.1 Distinguish between economic goods and services.

8.4.4 Identify the roles played by people involved in the purchase or use of the product (i.e. buyer, influencer, user).

2.1.5 Explain the principles of supply, demand, and equilibrium.

14.2.5 Prepare pro forma financial statements for a planned business.

5.2.1 Name the common elements of a product’s packaging.

5.1.2 List the stages of the product life cycle and identify the stage in which a product is located.

Performance Standard 7.1: Distribution Processes and Plans

Performance Standard 10.1: Market Research Project

12.1.3 Explain how the marketing plan addresses all elements of an organization’s marketing activities.

Performance Standard 4.1: External Factors that Impact Business

4.1.6 Synthesize how technology influences marketing decisions.

7.1.6 Discuss a typical order fulfillment process.

8.4.3 Describe the qualities necessary for success as a sales manager.

CONTENT STANDARD 2: ECONOMIC SYSTEMS, INDICATORS/TRENDS, AND INTERNATIONAL CONCEPTS

13.1.6 Specify required elements needed in social media content designed for marketing campaigns.

6.1.4 Explain the use of break-even analysis to determine price.

14.1.2 Analyze the need for banking relations.

13.1.3 Compare and contrast digital marketing to traditional marketing.

2.2.2 Explain the concept of private enterprise.

Performance Standard 8.1: Advertising

8.4.6 Describe how sales forecasting contributes to business success.

6.1.1 Identify the various objectives of pricing.

2.4.5 Explain how scarcity and surplus influence trade between two or more countries.

Performance Standard 3.1: Code of Ethics

5.3.1 Define the nature of a product mix in a particular company.

4.1.3 Recognize how the environment influences marketing decisions.

2.4.1 Explain the nature of international marketing and trade.

Performance Standard 1.1: Fundamental Business Concepts

14.2.8 Identify potential threats and opportunities to protect a business’s financial well-being.

Performance Standard 14.2: Financial Resources

Performance Standard 11.2: Market Positioning

8.4.5 Evaluate a variety of sales approaches (e.g. order-getting vs. order-taking).

13.1.4 Discuss how technology changes customer behaviors.

8.1.3 Describe the elements of an effective advertisement.

7.1.2 Explain the nature of channel member relationships.

CONTENT STANDARD 4: EXTERNAL FACTORS TO BUSINESS

10.1.3 Differentiate between primary and secondary sources of data.

6.1.5 Calculate product price using a variety of methods.

11.2.3 Determine extended product features that give a product a competitive advantage.

8.1.2 Demonstrate the basics of the design process in graphics.

1.1.2 Explain the impact of marketing on the consumer.

13.1.9 Identify legal and ethical considerations in digital media and e-marketing.

8.2.7 Critique the layout of a local department store in terms of ease of entry, traffic flow, display space, and customer conveniences.

9.1.6 Explain the miscellaneous charges that may be part of a sale.

10.1.4 Compare and contrast qualitative and quantitative research.

8.4.1 Explain the importance of personal selling in a company’s operation.

CONTENT STANDARD 13: E‐MARKETING

3.1.6 Determine how patents, copyrights, and trademarks are used to combat unethical behavior.

14.1.5 Explain loan evaluation criteria used by lending institutions.

CONTENT STANDARD 8: PROMOTIONAL MIX

8.1.8 Develop an advertising budget.

4.1.2 Describe how the economy influences marketing decisions.

7.1.5 Describe inventory control systems and how they are selected.

Performance Standard 8.4: Personal Sales

CONTENT STANDARD 1.0: BUSINESS FUNDAMENTALS

8.3.3 Differentiate between public relations activities (which are largely controllable) and publicity (which is largely uncontrollable).

4.1.7 Evaluate how competition influences marketing decisions.

10.1.5 Evaluate the various data collection and sampling techniques.

8.1.6 Describe the roles of advertising in the creative process.

9.1.7 Demonstrate proper cash control procedures (balancing cash drawer, giving proper change to customers, and calculating discounts).

9.1.4 Demonstrate how to create a sales invoice.

10.1.2 Explain the purposes for conducting market research.

14.1.8 Explain the legal considerations for credit use.

5.1.1 Describe how new product/services are conceived, developed, and test marketed.

2.4.2 Identify the impact of cultural and social environments on world marketing and trade.

6.1.2 Identify the factors that will influence product price.

2.1.3 Describe the nature and scope of economics and economic activities.

13.1.5 Explain how digital media and multimedia are used in marketing strategies.

8.3.1 Identify the various forms of public relations activities used by marketers.

5.3.4 Define industrial or consumer product categories and provide examples of products that fit each category.

2.2.5 Compare and contrast the fundamental economic systems with its relationship between government and business.

8.2.4 Describe how marketers combine trade and consumer promotions in developing effective promotional programs.

3.1.7 Illustrate how unethical behavior can lead to fraudulent behavior.

14.1.7 Complete a personal budget and set financial goals.

2.3.4 Determine the impact of economic cycles on business activities.

6.1.7 Explain the relationship between price and perceived quality.

Performance Standard 5.3: Product Mix and Extensions

CONTENT STANDARD 3: ETHICS IN MARKETING

Performance Standard 2.1: Fundamental Economic Concepts

4.1.5 Analyze how cultural differences influence marketing decisions.

2.1.7 Explain how quantity demand, quantity supply, and elasticity affect price.

5.3.2 Identify product mix decisions that must be made in order to successfully market the product or service.

5.3.5 Explain the need for comprehensive marketing of the extended product such as warranty, service, contract, etc.

2.1.6 Compare and contrast the relationship between scarcity, trade and production.

14.2.1 Explain the time value of money.

2.3.2 Describe the nature of current global economic events and how they influence marketing decisions.

12.1.4 Differentiate between strategic and short-term tactical planning.

14.2.3 Determine the differences between marginal costs and sunk costs.

5.2.2 Explain the various functions of packaging and why each is important.

CONTENT STANDARD 10: MARKET RESEARCH

Performance Standard 5.2: Product Packaging and Branding

2.2.3 Explain the nature of competition.

14.2.7 Determine the financial condition of a business based on its financial records.

8.2.3 Describe the factors used to determine the proportion of the promotional budget that should be allocated to sales promotion vs. advertising.

8.2.6 Prepare merchandise for display and instructions for its maintenance.

4.1.4 Provide an example for how special interest groups influence marketing decisions.

12.1.1 Explain why market planning is essential for organization and product success.

9.1.5 Compute the sales tax on a sales invoice.

1.1.3 Explain the diverse set of activities involved in marketing.

14.1.3 Identify and analyze the risks associated with obtaining business credit.

8.1.4 Identify the factors that determine media selection.

14.2.4 Recommend records needed for the daily operation of a planned business.

2.3.5 Explain the economic impact of interest rate fluctuations.

Performance Standard 2.4: International Marketing and Trade

1.1.4 Compare and contrast marketing strategies for products, services, ideas and persons.

Performance Standard 2.2: Fundamental Economic Systems

7.1.4 Describe how distribution channels are selected.

9.1.1 Define cash, credit and debit card, and layaway sales transactions.

3.1.5 Identify ethical considerations relating to marketing and product development.

Performance Standard 12.1: Components of Marketing Plans

3.1.2 Explain the importance of trust for the successful conduct of business.

Performance Standard 14.1: Nature And Scope of Financing

Performance Standard 8.3: Public Relations

13.1.2 Describe the benefits of digital marketing.

14.1.6 Complete business or personal loan application package.

5.2.3 Identify the qualities of effective branding.

13.1.7 Provide examples of how organizations use online media platforms as effective marketing tools.

8.2.1 Choose appropriate sales promotion tools for a particular product or service.

CONTENT STANDARD 7: PLACE/DISTRIBUTION

13.1.10 Explain other key terms and concepts related to digital marketing including: SEL, Google analytics and Adwords, link strategies, e-mail campaigns, mobile marketing, electronic signatures, and server-based computing.

12.1.2 Identify the steps involved in the development of a marketing plan.

8.4.7 Identify the various types of sales personnel and their functions.

2.2.1 Explain the types of economic systems.

14.2.10 Explain the financial implications of product cannibalization.

11.1.3 Explain the marketing potential of multiple segments.

14.2.9 Estimate project costs and return on marketing investment (ROMI).

13.1.8 Identify important metrics required for effective e-marketing.

11.1.4 Identify a target market for a given product or service.

14.1.4 Explain the advantages and disadvantages of the use of bank and/or store cards for business transactions.

CONTENT STANDARD 14: FINANCING AND FINANCIAL ANALYSIS

2.1.4 Distinguish between the forms of economic utility.

3.1.1 Describe how and why different cultures have different ethical systems.

11.1.6 Explain the marketing strategies used to reach a given target market.

8.2.8 Create a themed display.

2.4.3 Evaluate factors that influence a nation’s ability to trade.

Performance Standard 11.1: Marketing Segmentation

8.4.2 Demonstrate the steps involved in the selling process.

Performance Standards 6.1.: Roles of Pricing and Pricing Strategies

CONTENT STANDARD 11: MARKET CHARACTERISTICS

CONTENT STANDARD 5: PRODUCT/SERVICE MANAGEMENT

8.1.7 Explain how changing technology affects advertising.

11.1.2 Describe various methods of market segmentation.

9.1.2 Define returns, exchanges, and allowances.

11.2.4 Contrast a domestic and international marketing plan for a given product or service.

8.1.1 Identify the various mediums available for advertising.

2.3.3 Explain measures used to analyze economic conditions.

1.1.1 Define and describe the marketing concept.

8.4.9 Analyze various products to identify the features and benefits of each.

CONTENT STANDARD 6: PRICING

2.1.2 Explain the concept of economic resources.

5.2.4 Differentiate between brand name and generic products.

7.1.8 Identify sources of inventory loss and describe how to minimize shrinkage.

Performance Standard 9.1: Retailing Support Activities

13.1.1 Define digital marketing.

2.3.1 Explain the concept of productivity.

Performance Standard 5.1: Product Life Cycle

11.2.1 Explain how the characteristics of a given product or service contribute to a company’s competitive advantage.

2.2.4 Explain how and why government plays a role in a market economy.

8.4.8 Analyze customer’s rational and emotional buying motives and decisions.

8.2.5 Distinguish between visual merchandising and a display.

2.1.8 Describe economic concepts that relate to and affect marketing decisions.

14.2.6 Understand the role of financial ratios in decision making.

8.3.2 Critique public relations activities being used by marketers.

CONTENT STANDARD 12: MARKETING PLANS

3.1.3 Differentiate between ethics and government relations.

CONTENT STANDARD 9: RETAIL MANAGEMENT

8.2.2 Compare and contrast the alternative forms of sales promotion.

10.1.1 Identify the steps in the market research process.

8.3.4 Discuss ways in which companies can manage unfavorable publicity.

Performance Standard 13.1: Concepts, Strategies, Language and Systems to Convey Ideas and Information

11.1.1 Differentiate between the consumer market and non-consumer market.

5.3.3 Explain the advantages and disadvantages of product line diversification (i.e., extending product lines and adding new ones).

2.4.4 Define the purpose of the major trade alliances between countries.

9.1.3 Describe the use of technology in the selling function.

8.1.5 Explain how research can be used in the advertising process (e.g., pretesting, post-testing).

6.1.8 Describe how economies of scale attained through mass production affect pricing strategy.

11.1.5 Explain why market segmentation is important to the achievement of market goals.

6.1.6 Calculate a break-even point using cost and price information.

14.2.2 Project the total cash needed to start a business.

12.1.5 Demonstrate the ability to develop a marketing plan.

Performance Standard 8.2: Sales Promotion

11.2.2 Identify why manufacturing locations are often close to the market served.

7.1.1 Explain how channel management related to other marketing activities.

Performance Standard 2.3: Basic Economic Indicators/Trends

4.1.1 Explain how government regulations influence marketing decisions

7.1.3 Explain the nature of channel strategies.

6.1.3 Identify various pricing policies and the circumstances in which each is applicable.