Grade 7 CTE Idaho Standards

Self-Evaluation (Who am I?)

Identify Personality (What makes me unique?)

Take a personality inventory.

Document a reflection of the results.

Identify Interests (What do I enjoy doing?)

Use multiple methods to identify personal interests.

Document a reflection of the results.

Identify Values (What really matters to me?)

Summarize personal importance of family and other relationships as they relate to school/work.

Assess desired lifestyle and associated cost.

Relate the importance of health and wellness to school/work.

Document a reflection of the results.

Identify Skills (What am I good at?)

*Critical Thinking and Problem-Solving

Recognize and analyze a problem.

Identify and evaluate potential solutions and resources.

Use sound reasoning to choose a solution.

Implement the solution and evaluate the outcome.

Document a reflection about your use of the problem-solving process.

*Work Ethic

Define work ethic and explain its importance in the workplace.

Define and explain the importance of diligence, dependability, responsibility, and accountability in the workplace.

Demonstrate diligence.

Demonstrate dependability.

Demonstrate responsibility.

Demonstrate accountability.

Document a reflection about personal work ethic after demonstrating diligence, dependability, responsibility, and accountability.

*Information Security

Evaluate presence on social media.

Evaluate risk associated with presence on social media.

Follow classroom/workplace protocols to maintain the security of information, computers, networks, and facilities.

Demonstrate basic internet and email safety.

Document a reflection about personal presence on social media, associated risks, and changes needed for personal safety.

Career Exploration (What’s out there for me?)

Apply Self-Evaluation to the World of Work (Where do I fit in the world of work?)

Express the purpose and value of work.

Summarize how one researches and chooses a career interest.

Use results of self-evaluation to identify related career clusters and occupations.

Explore multiple career clusters and occupations of interest (e.g. work site visits, speakers, case studies, shadowing, or community service).

Choose a cluster or occupation. Research the education or training required, including program of study, labor market information, and wage compared to Idaho’s living wage.

Make Responsible Choices (How do my choices influence my future?)

Describe how personal, career, and educational choices impact major life decisions.

Describe how your personal choices will affect workplace, school, and community.

Discuss the need for continuous career planning.

Future Planning (How do I get there?)

*Efficiency and Productivity (How do I turn an interest in to a plan?)

Having identified a career interest and program of study, research institutions offering the program according to personal preferences.

Research helpful high school courses and experiences.

Utilize a goal setting process to develop short-term and long-term personal, education, and career goals.

Manage time and resources and track progress throughout the term.

Understand High School Offerings (What can I do in high school to reach my goals?)

Explore available CTE programs.

Research the local CTSO options and benefits for participation therein.

Examine the benefits of participating in school and community activities.

Examine academic and other high school pathways.

Create and Idaho Student Learning Plan (How do I move forward?)

Develop or update the Idaho Student Learning Plan (Four-Year Plan) aligned with personal, educational, and career goals.

Apply Idaho Student Learning Plan to selection of high school courses and pathways.

14.2.10 Explain the financial implications of product cannibalization.

14.2.9 Estimate project costs and return on marketing investment (ROMI).

14.2.8 Identify potential threats and opportunities to protect a business’s financial well-being.

14.2.7 Determine the financial condition of a business based on its financial records.

14.2.6 Understand the role of financial ratios in decision making.

14.2.5 Prepare pro forma financial statements for a planned business.

14.2.4 Recommend records needed for the daily operation of a planned business.

14.2.3 Determine the differences between marginal costs and sunk costs.

14.2.2 Project the total cash needed to start a business.

14.2.1 Explain the time value of money.

Performance Standard 14.2: Financial Resources

14.1.8 Explain the legal considerations for credit use.

14.1.7 Complete a personal budget and set financial goals.

14.1.6 Complete business or personal loan application package.

14.1.5 Explain loan evaluation criteria used by lending institutions.

14.1.4 Explain the advantages and disadvantages of the use of bank and/or store cards for business transactions.

14.1.3 Identify and analyze the risks associated with obtaining business credit.

14.1.2 Analyze the need for banking relations.

14.1.1 Explain the nature and scope of financing a marketing campaign.

Performance Standard 14.1: Nature And Scope of Financing

CONTENT STANDARD 14: FINANCING AND FINANCIAL ANALYSIS

13.1.10 Explain other key terms and concepts related to digital marketing including: SEL, Google analytics and Adwords, link strategies, e-mail campaigns, mobile marketing, electronic signatures, and server-based computing.

13.1.9 Identify legal and ethical considerations in digital media and e-marketing.

13.1.8 Identify important metrics required for effective e-marketing.

13.1.7 Provide examples of how organizations use online media platforms as effective marketing tools.

13.1.6 Specify required elements needed in social media content designed for marketing campaigns.

13.1.5 Explain how digital media and multimedia are used in marketing strategies.

13.1.4 Discuss how technology changes customer behaviors.

13.1.3 Compare and contrast digital marketing to traditional marketing.

13.1.2 Describe the benefits of digital marketing.

13.1.1 Define digital marketing.

Performance Standard 13.1: Concepts, Strategies, Language and Systems to Convey Ideas and Information

CONTENT STANDARD 13: E‐MARKETING

12.1.5 Demonstrate the ability to develop a marketing plan.

12.1.4 Differentiate between strategic and short-term tactical planning.

12.1.3 Explain how the marketing plan addresses all elements of an organization’s marketing activities.

12.1.2 Identify the steps involved in the development of a marketing plan.

12.1.1 Explain why market planning is essential for organization and product success.

Performance Standard 12.1: Components of Marketing Plans

CONTENT STANDARD 12: MARKETING PLANS

11.2.4 Contrast a domestic and international marketing plan for a given product or service.

11.2.3 Determine extended product features that give a product a competitive advantage.

11.2.2 Identify why manufacturing locations are often close to the market served.

11.2.1 Explain how the characteristics of a given product or service contribute to a company’s competitive advantage.

Performance Standard 11.2: Market Positioning

11.1.6 Explain the marketing strategies used to reach a given target market.

11.1.5 Explain why market segmentation is important to the achievement of market goals.

11.1.4 Identify a target market for a given product or service.

11.1.3 Explain the marketing potential of multiple segments.

11.1.2 Describe various methods of market segmentation.

11.1.1 Differentiate between the consumer market and non-consumer market.

Performance Standard 11.1: Marketing Segmentation

CONTENT STANDARD 11: MARKET CHARACTERISTICS

10.1.5 Evaluate the various data collection and sampling techniques.

10.1.4 Compare and contrast qualitative and quantitative research.

10.1.3 Differentiate between primary and secondary sources of data.

10.1.2 Explain the purposes for conducting market research.

10.1.1 Identify the steps in the market research process.

Performance Standard 10.1: Market Research Project

CONTENT STANDARD 10: MARKET RESEARCH

9.1.7 Demonstrate proper cash control procedures (balancing cash drawer, giving proper change to customers, and calculating discounts).

9.1.6 Explain the miscellaneous charges that may be part of a sale.

9.1.5 Compute the sales tax on a sales invoice.

9.1.4 Demonstrate how to create a sales invoice.

9.1.3 Describe the use of technology in the selling function.

9.1.2 Define returns, exchanges, and allowances.

9.1.1 Define cash, credit and debit card, and layaway sales transactions.

Performance Standard 9.1: Retailing Support Activities

CONTENT STANDARD 9: RETAIL MANAGEMENT

8.4.9 Analyze various products to identify the features and benefits of each.

8.4.8 Analyze customer’s rational and emotional buying motives and decisions.

8.4.7 Identify the various types of sales personnel and their functions.

8.4.6 Describe how sales forecasting contributes to business success.

8.4.5 Evaluate a variety of sales approaches (e.g. order-getting vs. order-taking).

8.4.4 Identify the roles played by people involved in the purchase or use of the product (i.e. buyer, influencer, user).

8.4.3 Describe the qualities necessary for success as a sales manager.

8.4.2 Demonstrate the steps involved in the selling process.

8.4.1 Explain the importance of personal selling in a company’s operation.

Performance Standard 8.4: Personal Sales

8.3.4 Discuss ways in which companies can manage unfavorable publicity.

8.3.3 Differentiate between public relations activities (which are largely controllable) and publicity (which is largely uncontrollable).

8.3.2 Critique public relations activities being used by marketers.

8.3.1 Identify the various forms of public relations activities used by marketers.

Performance Standard 8.3: Public Relations

8.2.8 Create a themed display.

8.2.7 Critique the layout of a local department store in terms of ease of entry, traffic flow, display space, and customer conveniences.

8.2.6 Prepare merchandise for display and instructions for its maintenance.

8.2.5 Distinguish between visual merchandising and a display.

8.2.4 Describe how marketers combine trade and consumer promotions in developing effective promotional programs.

8.2.3 Describe the factors used to determine the proportion of the promotional budget that should be allocated to sales promotion vs. advertising.

8.2.2 Compare and contrast the alternative forms of sales promotion.

8.2.1 Choose appropriate sales promotion tools for a particular product or service.

Performance Standard 8.2: Sales Promotion

8.1.8 Develop an advertising budget.

8.1.7 Explain how changing technology affects advertising.

8.1.6 Describe the roles of advertising in the creative process.

8.1.5 Explain how research can be used in the advertising process (e.g., pretesting, post-testing).

8.1.4 Identify the factors that determine media selection.

8.1.3 Describe the elements of an effective advertisement.

8.1.2 Demonstrate the basics of the design process in graphics.

8.1.1 Identify the various mediums available for advertising.

Performance Standard 8.1: Advertising

CONTENT STANDARD 8: PROMOTIONAL MIX

7.1.8 Identify sources of inventory loss and describe how to minimize shrinkage.

7.1.7 Assess inventory control methods in order to minimize costs and meet customer demand.

7.1.6 Discuss a typical order fulfillment process.

7.1.5 Describe inventory control systems and how they are selected.

7.1.4 Describe how distribution channels are selected.

7.1.3 Explain the nature of channel strategies.

7.1.2 Explain the nature of channel member relationships.

7.1.1 Explain how channel management related to other marketing activities.

Performance Standard 7.1: Distribution Processes and Plans

CONTENT STANDARD 7: PLACE/DISTRIBUTION

6.1.8 Describe how economies of scale attained through mass production affect pricing strategy.

6.1.7 Explain the relationship between price and perceived quality.

6.1.6 Calculate a break-even point using cost and price information.

6.1.5 Calculate product price using a variety of methods.

6.1.4 Explain the use of break-even analysis to determine price.

6.1.3 Identify various pricing policies and the circumstances in which each is applicable.

6.1.2 Identify the factors that will influence product price.

6.1.1 Identify the various objectives of pricing.

Performance Standards 6.1.: Roles of Pricing and Pricing Strategies

CONTENT STANDARD 6: PRICING

5.3.5 Explain the need for comprehensive marketing of the extended product such as warranty, service, contract, etc.

5.3.4 Define industrial or consumer product categories and provide examples of products that fit each category.

5.3.3 Explain the advantages and disadvantages of product line diversification (i.e., extending product lines and adding new ones).

5.3.2 Identify product mix decisions that must be made in order to successfully market the product or service.

5.3.1 Define the nature of a product mix in a particular company.

Performance Standard 5.3: Product Mix and Extensions

5.2.4 Differentiate between brand name and generic products.

5.2.3 Identify the qualities of effective branding.

5.2.2 Explain the various functions of packaging and why each is important.

5.2.1 Name the common elements of a product’s packaging.

Performance Standard 5.2: Product Packaging and Branding

5.1.2 List the stages of the product life cycle and identify the stage in which a product is located.

5.1.1 Describe how new product/services are conceived, developed, and test marketed.

Performance Standard 5.1: Product Life Cycle

CONTENT STANDARD 5: PRODUCT/SERVICE MANAGEMENT

4.1.7 Evaluate how competition influences marketing decisions.

4.1.6 Synthesize how technology influences marketing decisions.

4.1.5 Analyze how cultural differences influence marketing decisions.

4.1.4 Provide an example for how special interest groups influence marketing decisions.

4.1.3 Recognize how the environment influences marketing decisions.

4.1.2 Describe how the economy influences marketing decisions.

4.1.1 Explain how government regulations influence marketing decisions

Performance Standard 4.1: External Factors that Impact Business

CONTENT STANDARD 4: EXTERNAL FACTORS TO BUSINESS

2.4.5 Explain how scarcity and surplus influence trade between two or more countries.

3.1.7 Illustrate how unethical behavior can lead to fraudulent behavior.

3.1.6 Determine how patents, copyrights, and trademarks are used to combat unethical behavior.

3.1.5 Identify ethical considerations relating to marketing and product development.

3.1.4 Give examples of how unethical behavior leads to governmental regulations.

3.1.3 Differentiate between ethics and government relations.

3.1.2 Explain the importance of trust for the successful conduct of business.

3.1.1 Describe how and why different cultures have different ethical systems.

Performance Standard 3.1: Code of Ethics

CONTENT STANDARD 3: ETHICS IN MARKETING

2.4.4 Define the purpose of the major trade alliances between countries.

2.4.3 Evaluate factors that influence a nation’s ability to trade.

2.4.2 Identify the impact of cultural and social environments on world marketing and trade.

2.4.1 Explain the nature of international marketing and trade.

Performance Standard 2.4: International Marketing and Trade

2.3.5 Explain the economic impact of interest rate fluctuations.

2.3.4 Determine the impact of economic cycles on business activities.

2.3.3 Explain measures used to analyze economic conditions.

2.3.2 Describe the nature of current global economic events and how they influence marketing decisions.

2.3.1 Explain the concept of productivity.

Performance Standard 2.3: Basic Economic Indicators/Trends

2.2.5 Compare and contrast the fundamental economic systems with its relationship between government and business.

2.2.4 Explain how and why government plays a role in a market economy.

2.2.3 Explain the nature of competition.

2.2.2 Explain the concept of private enterprise.

2.2.1 Explain the types of economic systems.

Performance Standard 2.2: Fundamental Economic Systems

2.1.8 Describe economic concepts that relate to and affect marketing decisions.

2.1.7 Explain how quantity demand, quantity supply, and elasticity affect price.

2.1.6 Compare and contrast the relationship between scarcity, trade and production.

2.1.5 Explain the principles of supply, demand, and equilibrium.

2.1.4 Distinguish between the forms of economic utility.

2.1.3 Describe the nature and scope of economics and economic activities.

2.1.2 Explain the concept of economic resources.

2.1.1 Distinguish between economic goods and services.

Performance Standard 2.1: Fundamental Economic Concepts

CONTENT STANDARD 2: ECONOMIC SYSTEMS, INDICATORS/TRENDS, AND INTERNATIONAL CONCEPTS

1.1.4 Compare and contrast marketing strategies for products, services, ideas and persons.

1.1.3 Explain the diverse set of activities involved in marketing.

1.1.2 Explain the impact of marketing on the consumer.

1.1.1 Define and describe the marketing concept.

Performance Standard 1.1: Fundamental Business Concepts

CONTENT STANDARD 1.0: BUSINESS FUNDAMENTALS